Interwine and FHW CHINA Held Jointly in November

　　With the subject “Fairs Alliance, Grand Event”，organized by Fiera Milano S.p.A. and its China company Worldex Fiera Milano Exhibitions (Guangzhou) Co. Ltd, and Canton Universal Fair Group Ltd., the Press Conference of Interwine 2014 and FHW CHINA 2014 is held at Shangri-la Hotel Chengdu on March 27 to announce that Interwine 2014 and FHW CHINA 2014 will be held at the same time at China Import & Export Fair Complex, Guangzhou on November 11-13. Wine and food importers, Consulates-General of various countries in China, industry associations and media representatives are attending the press conference.

　　Fairs Alliance, Grand Event

　　FHW CHINA will be held at the same time with Interwine for the first time on 11-13 November 2014.

　　FHW (short for Food Hospitality World) is a global brand exhibition of food and hospitality organized by the world-leading exhibition group Fiera Milano S.p.A. FHW takes place annually in Mumbai and Bangalore India, Guangzhou China, Sao Paulo Brazil and Cape Town South Africa. As the most professional international food and beverage exhibition in South China, FHW CHINA brings in dozens of national exhibition groups each year since its successful Initiation in Guangzhou in 2012. The exhibition area of international exhibitors is estimated to account for 65% of the total in 2014. The number of visiting trader buyers increases at the rate of over 20% annually. Being a must-go fair in the industry, FHW CHINA has become the perfect trade platform for manufacturers and distributors in food and beverage industries to expand market and gain access to a large number of high quality buyers.

　　As the only professional international wine fair at national level and focusing on the subject “What Belongs to China, Belongs to the World”, Interwine has been dedicated to displaying the unique glamour and rich culture of renowned wines from all over the world. Relying on the rapid development of imported wine industry in China and professional practical work style, Interwine has established close business relationship with 20,000 importers and 130,000 distributors nationwide and been acknowledged and participated by 116 chambers of commerce, associations and business organizations at home and abroad. Ranking at the top with the highest rate of international exhibitors in Guangdong region in the decade (more than 50%), Interwine is the perfect exchange platform for Guangdong business circles to communicate with the world.

　　There is no doubt that the win-win cooperation between Interwine and FHW CHINA will escalate the internationalism, professionalism and authority the two fairs to an exciting new level.

　　The combination of the two fairs is aimed to create a win-win resource-sharing cross-category exhibition cooperation platform. The two parties will share recourses and conduct cooperation in the area of media promotion, exhibitors recruitment, visitors invitation, various event and onsite activities, etc. to gain more development. The two parties strive to promote international profile of the fairs and provide more business opportunity and convenience to both exhibitors and buyers.

　　Vigorously Developing “Import” Industry

　　Mr. Dario Rota, Country manager of Fiera Milano S.p.A. expressed that the “combination of the two fairs” is a new attempt of the company. He hopes that the cooperation with Interwine will help facilitate the development of FHW CHINA and promote the brand awareness of FHW to importers and distributors in China’s food and beverage industry.

　　According to Ms. Rita Jia, managing director of Canton Universal Fair Group Ltd., “Overlapping investment can be effectively reduced though interactive alliance, which is a positive facilitation for the exhibition industry.” She also expressed that in the age of brand and capital operation with rapid development and fierce competition in food, beverage and wine industries, resource integration and industry alliance become an inevitable choice for companies to promote their competitiveness.

　　Since its initiation in 2004, Interwine has been successfully held for 11 editions. With the geographic advantage of the fair venue Guangzhou, brand-new perspective, avant-garde idea, novel form and high quality service, Interwine has gained much international influence and become the “ number 1 wine exhibition in China” which receives wide attention from the industry for its internationalism, professionalism and authority. Interwine is the perfect exchange platform for wine manufacturers and distributors to establish effective, smooth and comprehensive business relationship.

　　Relying on the powerful professional background and international network of Fiera Milano S.p.A., FHW CHINA is not only an industry exhibition but also the bridge to connect food companies around the globe with Expo Milano 2015. FHW CHINA 2014 will set up Expo Milano 2015 Preview Area at the fair site to promote the idea “Feeding the planet, energy for life”. Special seminars will be held during the fair to discuss hot issues on food and bring the world’s attention on food culture.